Targeting Australia’s highest biodiversity impact behaviours

Date: 02, May, 2018
Author(s): Georgia Garrard   Sarah Bekessy   Stephen Garnett   James Watson   Matthew Selinske   Alex Kusmanoff   |   Georgia Garrard, Sarah Bekessy, Stephen Garnett, James Watson, Matthew Selinske. Alex Kusmanoff, Teigan Allen, Adam Muir, Emily McLeod Sam Dutton, Peter Latch
Publisher: TSR Hub

Most biodiversity loss is caused by human behaviour, so changing harmful behaviours is critical for protecting biodiversity. In Australia, getting individuals to change to behaviours that can directly benefit threatened species is thwarted by a poor understanding within the research, governance and general communities of what individuals can do that will make a difference. This project will identify the human behaviours that can have the most positive impact on Australia’s threatened species. It will then prioritise them for behaviour change through targeted messaging and conservation marketing campaigns.

6.3.5 targeting australia's highest biodiversity_factsheet_V5.pdf