Neither hope nor fear: Empirical evidence should drive biodiversity conservation strategies

Date: 26, Feb, 2019
Author(s):   Kidd, L.R., Bekessy, S.A., Garrard, G.E.
Publisher: Trends in Ecology & Evolution

In biodiversity conservation, the prevailing consensus is that optimistic messages should be used to inspire people to change their behaviour, but there is scarce empirical evidence that optimistic messages lead to favourable conservation behaviour change.