A unique business-research summit was staged in the heart of Melbourne earlier this year to identify and explore emerging business opportunities that also have benefits for threatened species conservation, The hub workshop was led by RMIT and held in the appropriately named "Green Brain Room" overlooking the city's central business district. It brought together representatives from a range of sectors, and generated some 45 win-win project opportunities. What might it take to make them real? RMIT's Dr Georgia Garrard explains how the summit approached the challenge.