Environmental policy specialist Samuel Marwood was helping to write the threatened species strategy for the Victorian Government two years ago when he
ran into a problem: funding.
Samuel knew straight away that he was not the only person being kept awake at night by the challenge of securing ongoing financial support for a threatened species program. The hearts and minds behind some of the greatest human defenders of such species are consumed by where they’ll find their next stage of funding.
On the other side of the equation, Samuel also knew there were great people in the community who wanted to support threatened species – but who didn’t have any money, either. Not very much, anyway.
The answer? Samuel put on his thinking cap and innovated. The result, Edge Pledge, brings those people to the problem and delivers a solution by creating new and fun opportunities to raise money for a cause or threatened species they care about.
And perhaps the most distinctive thing about Edge Pledge is its “challenge generator” – a website that asks each user to answer a few questions to determine their personality type, then uses this information to suggest a selection of appropriate challenges. Friends and colleagues “vote” on which challenge they favour; the challenge that gains the most in donations “wins” and can shortly begin.
Edge Pledge is no ordinary fundraising platform. It is already disrupting crowdfunding principles that are themselves not long on the market and, incredibly, Edge Pledge has raised more than $30,000 in the past six weeks.
Samuel has got it this far, but now he is calling out to the TSR Hub to help it go further, “whether it is sharing it on Facebook, making a donation or creating your own pledge, we need everyone to help out where they can”.
You can find out more about Edge Pledge through Facebook or Twitter, from the website edgepledge.com, or from entertainers Rove McManus and Claire Hooper, who have dressed up in costume to tell us what it feels like to be a threatened species.
You might even find that Edge Pledge disrupts your own status quo for a while…
In 2008, the Australian Government banned the importation of savannah cats to Australia, and that was a very good thing, according to a new scientific study by the Threatened Species Recovery Hub.
Properties in the Margaret River region have the opportunity to make a significant contribution to conserving the Critically Endangered Western Ringtail Possum. People don’t often think of possums as needing our help, but there are actually less western ringtail possums in the world than Bengal tigers.
It is Threatened Species Day on 7 September. If you are a threatened species in Australia, chances are you are on Indigenous-managed land, as it is the last stronghold for many species which have been lost from the wider landscape .
New research has found that habitat loss is a major concern for hundreds of Australian bird species, and south-eastern Australia has been the worst affected. The Threatened Species Recovery Hub study found that half of all native bird species have each lost almost two-thirds of their natural habitat across Victoria, parts of South Australia and New South Wales.
Kanyirninpa Jukurrpa (KJ) Rangers in the Martu Determination have collaborated with Threatened Species Recovery Hub scientists to design a monitoring program for mankarr (the greater bilby). Martu people identified priorities for the bilby monitoring program, then worked with Dr Anja Skroblin from The University of Melbourne to co-develop a monitoring method which brings together Martu knowledge and practice with Western conservation science.